A content calendar is a great way to help map out your content ahead of time. The name may seem fairly obvious, but if you’ve not used one before then the concept can take a little getting used to. Essentially, a content calendar is a way to map out your content and...
How to audit your WordPress website
Why it's time to audit your WordPress Website Performing an audit of your WordPress website will allow you to ensure that your website is working as expected, and provide you with a suggestion on how to address any elements of your website that may need to be...
Facebook reach. Understanding the numbers that you should be looking at on your Facebook page.
Understanding Facebook Reach is a key part of knowing how to make the most of your Facebook page. Facebook is the world’s most used social media platform, and also one of the platforms that allows a wider range of content to be posted and consumed. While there are a...
Why brand?
Branding is one of those words that often seems misunderstood - either in the understanding of what it is, or in our understanding of whether or not we actually need a branding process for our business or organisation. The word 'branding' initially referred to the...
What does my webhost do, and which one should I choose?
An introduction to web hosting. Your webhost is a company that ‘host’ your website. Think of them like a waiter who is serving tables in a restaurant. Essentially they are responsible for serving the files that make up your website each time somebody comes looking for...